Success Story Solution

AVVA began using machine learning and artificial intelligence technology developed by Funnel Innovation, without the need to add any code to its website.

``High Value Target Audiences`` were created for AVVA customers to achieve better conversion values by examining their shopping habits with more than 100 rule sets.

High Value Customer audiences were optimized and updated daily by analyzing the changing customer behavior habits with artificial intelligence.

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x12 - ROI

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15:1 - ROAS

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%1,65 - CR

What They Say About Us

CREATING HIGH VALUE TARGET AUDIENCES

Target Definition

AVVA's main goal was to reach high ROAS values by showcasing the right products to the right target audience in an increasingly competitive environment.

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ROAS 15:1

``High Value Customer Audiences`` created by Funnel Innovation Technology

The Essence of Success

  • Upon examining the performance and benefits of the first quarter of 2023, a 15:1 ROAS was achieved by reaching the right customer base with the right products.
  • Including advertising and investment costs, a x12 ROI result was reached.