Meet the exciting, fashion-filled story of KIP, one of Turkey's first and most rooted men's fashion brands, from 1978 to the present!
The indispensable style of free-spirited, social men who follow fashion, care about their clothing, are open to experiences, and live life fully, KIP delights men with collections that allow them to comfortably participate in life and every occasion in their own style. KIP, bringing a new interpretation to men's fashion with its modern, comfortable, stylish, high-quality collections and current themes, draws inspiration from the brand journey of KIP Exists For Every ``You`` to Enjoy!
KIP Success STORY Results of the First 5 Months of 2023
Business Partner
Industry
Technology
KIP EXISTS FOR EVERY ``YOU`` to ENJOY!
Introducing Our Business Partner
Success Story Solution
KIP, without the need to add any code to the webpage, started using Funnel Innovation's machine learning and artificial intelligence technology.
In this way, it created ``High-Value Target Audiences`` that would achieve better conversion values with more than 100 rule sets to examine the shopping habits specific to its customers.
The lists of High-Value Customer audiences were updated every day by analyzing customer behavior habits that change daily with artificial intelligence.
01
x12:7 - ROI
02
15:8 - ROAS
03
%45 - CR increase
What They Say About Us
By evaluating the growing number of visitors to Ramsey and KiP, Funnel Innovation built an ad audience with a high purchasing potential. Funnel Innovation audiences generated an 15X ROAS value to KiP, 16X ROAS value to Ramsey and assisted us in acquiring New High Value clients. Ramsey-KiP currently leverages the Funnel Innovation's AI-Based algorithm-created audience in all Google Ad campaigns.
Emrah YÜKSEL
E-Commerce & Digital Marketing Senior Manager
CREATING A HIGH-VALUE CUSTOMER BASE
Target Definition
KIP's goal was to reach the right customer base in a highly competitive market and achieve high ROAS.
ROAS 15:8
``High Value Customer Audiences`` created by Funnel Innovation Technology
The Essence of Success
- ``High-Value Customer Audiences`` created by Funnel Innovation Technology When the performance and benefits of the first 5 months of 2023 were examined, it was concluded that the right products were reached to the right customer base with a ROAS of 15:8.
- Including advertising and investment costs, an ROI of 12:7 was achieved...